Commerical Illustration
Illustration-driven design for brands, campaigns and products.
This is a light-hearted and whimsical digital and social campaign built around an illustrated Holiday Advent Calendar inspired by Lush’s limited-edition Snow Fairy beauty product. The idea was to turn the countdown to Christmas into a colourful fusion of self-care, surprise and playful motion.
The project focused on titles, key scenes and character moments, brought to life through hand-lettering, colour studies, textures and storyboards. Delicate snow, brush strokes, gradients and hand-drawn details enhance the wintery mood, giving the visuals a tactile, magical quality.
Holiday Advent Calendar
Client
Self-initiated passion project
Not commissioned
Animation
The campaign kicks off with a bright, energetic hero animation. Each day unlocks a tiny, game-like micro-animation that reveals a beauty treat, wellness product or simple reflection to boost your mood.
The final result is a colourful, feel-good Christmas countdown that unfolds through one dynamic hero piece and a collection of joyful bite-sized animations.
Casatera’s limited-edition Guava Lemonade was created in response to a fictional design challenge for the Vault49 x Inkygoodness 28-Day Branding Challenge. The goal was to develop a standout tequila seltzer brand. The art-driven packaging and OOH campaign concept feature mythical Alebrije creatures alongside colourful floral patterns and whimsical nature motifs, evoking the joy of summer and the rich authenticity of Mexican folk art.
CASATERA x VAULT 49
Client
Casatera Drinks
Art Direction
Vault49
Not commissioned
Created for the Flow Creative Agency x Mind Charity x Inkygoodness 28-Day Branding Challenge, this piece explores themes of social isolation and connection by blending nature with technology. Expressive, human-like flowers and blooming forms represent complex emotions and the potential for reconnection, while rich textures, collage elements, and a hand-lettered tagline highlight how real-world connection can grow from digital overwhelm. Ultimately, the work aims to engage youth and teens and promote mental well-being through a visually inclusive and emotionally resonant illustrations.
MIND x FLOW
Client
Mind Charity
Art Direction
Flow Creative Agency
Not commissioned
